No, really? Where did it go? Haven't seen it in the weather, and certainly there's been no sign of it in the housing market. Even the usually dependable, "we were counting on you" remodeling market has sort of stayed in hibernation. Still, the calendar marches on, and so must we all.
For building products manufacturers, finding spots of warmth and sunshine might mean taking a much more detailed look at your own data and matching it up with the market opportunities. Because there *are* markets where people are building, remodeling, and spending money on your products - or would if they knew about them.
We often help our clients spot those glimpses of Spring with Opportunity Maps™. We'll take the data you may already have, or that might be available, or recommend some original research, and then really take a hard look at how to make sense of it and turn it into a real action plan, focused on getting real results.
A recent study by Unica found that most marketers say they value data, but struggle with how to make it meaningful and actionable. We can help.
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